1. Increase Social Media Activity
We would increase our Instagram presence by posting more regularly and interacting with more people. We would also try to branch out to other social media platforms.
2. Increase Campus Presence
We would print and hang up our graphics around campus to increase awareness. We would also do things like table to increase general awareness. We would meet with relevant faculty and staff to discuss our campaign and what needs to be addressed.
3. Start a ‘Mini’ Campaign
We would start a ‘mini’ campaign to encourage people to captions and add alt-text to their social media posts. This would target UMW students and faculty who run UMW accounts (primary audience) as well as all social media users (secondary audience).
